Executive Profiles


CEOMohammed Ali OBE

Founder and Chief Executive, Mohammed Ali was born in the district Attock of Pakistan and came to live in the UK in 1969. He attended Tong School in Bradford and graduated in Chemistry from Huddersfield Polytechnic in 1979. He completed diploma in Business Administration from Bradford University School of Management and for the next ten years worked in UK and abroad in various exciting and new developmental roles with Glaxo Pharmaceuticals, Bradford Community Relations Council, Tameside Metropolitan Borough Council, Sheffield City Council and Fullemploy Group.

In 1990 he founded Quest for Economic Development, known as QED-UK, an ethnic minority community focused social and economic development charity. Over the past twenty years he has had experience of working with diverse communities in England. He has participated in seminars and conferences in Europe, Canada and Asia on ethnic minority integration issues.

Awards & Accolades: Mohammed Ali has won many accolades for his work with communities including: Professor Handy’s Alchemist Award, finalist in the Personality of the Year, Lifetime Achievement, Principal of the Year categories of the UK Charity Awards; and Institute of Directors Award. In 1997 he was given an honorary doctorate from Bradford University and in 2001 received the Officer of the Order of the British Empire (OBE) for his work with communities.

Offices and Appointments: Mohammed Ali is currently, or has recently been, a member of Bradford and Airedale NHS, DWP Ethnic Minority Employment Advisory Group, Third Sector Consortium(3SC), The Addsset Partnership, ACEVO North Advisory Board, Personalisation Commission, Home Office Earned Citizenship Strategic Advisory Group, European Integration Forum, Appointments Commissions Equality and Diversity Forum; Economic and Social Research Council Peer Review College.

He has also held many other appointments in the past 20 years including West Yorkshire Learning and Skills Council, National Consumer Council Advisory Group, Bradford University Council, School of Management Advisory Board, Diversity Officer for Yorkshire Regions Institute of Directors and the BBC Northern Region Forum.

adeeba-malikAdeeba Malik CBE

Deputy Chief Executive, Adeeba was born in Bradford and trained as a teacher in Hull. She returned to Bradford and taught in a school before she joined QED in 1992 as a Language Development Manager. In her current role Adeeba manages a number of social, educational and economic projects.

She has extensive experience of working with public, private and third sector organisations on equality and diversity projects. She also has led projects in Pakistan in particular pre departure programmes.

Awards & Accolades: Adeeba has won many accolades for her work which include the Yorkshire Young Achiever Award, Yorkshire Woman of Achievement Award, Yorkshire Forward Ladies Award, Pakistan and India Friendship Award, the Lloyds TSB Jewel Award.

She is listed in many power lists which include the Top 100 Pakistani Power List as well as in the Top 50 Powerful Muslim Women. In 2004 she was awarded the MBE (Member of the British Empire) for her services to ethnic minorities and businesses. In 2015 she was awarded the CBE (Commander of the British Empire) for her services to interfaith and community cohesion.

Offices & Appointments: Adeeba has also held numerous ministerial and non-ministerial regional/national board level appointments in the UK over the last 18 years. These include Yorkshire Forward; British Waterways; Advisory Board on Naturalisation and Immigration; The Waterways Trust; Chair of Yorkshire’s Young Peoples Enterprise Forum; Chair of the National Ethnic Minority Business Forum; a Commissioner for the Women and Work Commission; The National Muslim Women’s Advisory Board; Governor of Sheffield Hallam University and Lapage Primary School; Director of The Northern Ballet, Spirit of Bradford, Century Radio; The Green Deal Women’s Panel; National Clinical Assessment Authority and Chair of the Grange Practice Patient Group, She is invited regularly to speak/chair at conferences, events and dinners both in this country and abroad.