In the Rings with Ali

Simon Wilkinson/

In June, QED supported the Yorkshire premier of a major retrospective celebrating the past 71 years of Muhammad Ali’s life.

The exhibition featured 70 works of art, including iconic photographs of ‘The Greatest’ and original artworks from some of the world’s most acclaimed photographers and artists.

We worked with Yorkshire’s Cause UK, a specialist agency for charities, arts and the Third Sector, to bring the London exhibition to the Midland Hotel, who kindly hosted the VIP launch party. Adeeba Malik, Deputy CEO of QED-UK, said: “At QED, we wanted to be part of it because it’s such a distinguished artistic celebration but also to promote the wonderful values of Muhammad Ali.

“He’s a global icon, and shows what greatness can be achieved with belief, passion, and poetry. His philosophy transcends ethnicity, class and creed, and his message around social justice resonates with our work to improve the social and economic position of disadvantaged ethnic minorities.”

Boxers and coaches from the Bradford Police and College Boxing Academy entertained guests at the launch with their very own boxing ring. Muhammad Ali’s old adversary, Richard Dunn, who fought Muhammad Ali for the world heavyweight title in 1976, was the guest of honour.

Check some of the incredible media coverage Cause UK achieved around the event below: